woensdag 15 juli 2009

Jim Pinto: Hire higher

As always interesting news in the Jim Pinto Newletter.

A extract from his latest newsletter:


When I was starting out in business, I remember asking Ken Olsen, founder of DEC, for advice. He smiled, "Never higher someone who is not better than you are. If you're always the best, when it comes to the crunch, you'll be doing the job."

Ogilvy says in his book "On Advertising" (really a management book), "If each of us hires people who are smaller than we are, we'll become a company of dwarfs. But if each of us hires people who are bigger than we are, we'll become a company of giants."

Former Apple marketing guru Guy Kawasaki says, "A players hire A players; B players hire C players" - meaning that mediocrity hires inferiority, to "feel" superior.

Large companies are driven toward mediocrity because they create management layers where mediocrity can hide. Middle managers in large companies have no incentive to hire higher. They hire to meet budgets (set by someone else) and usually accept the lowest-paid person who meets the qualifications. That's a primary cause of poor performance.

Hiring higher takes self-confidence and self-awareness. It's the only way to build a great team. Small company entrepreneurs have every incentive to hire well, and they do - because good individual performance and teamwork makes them rich.

Hire smart. Hire higher!

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